Sabotage Design is a dynamic creative collective based in London.  Born from an obsessive passion for product design we have evolved into a multi-disciplinary studio who are always looking to challenge the way we live and interact with the world around us. 
PRODUCT

PRODUCT

Ideation, development & packaging.
DIGITAL

DIGITAL

UX/UI, apps & web
STRATEGY

STRATEGY

Research, testing, analysis, trends &  language
BRAND

BRAND

Audit, naming, identity, design & guidelines
Regardless of the industry or sector we listen and learn before jumping in, tailoring our response by placing a strong emphasis on research and understanding before embracing and harmonising or confronting and challenging the specific needs of our clients.
We are committed to achieving revolution through design and by putting human emotions & experiences at the heart of everything we do we have proven our track record time and time again, consistently crafting delightful, surprising and commercially successful solutions.

Our Work


Crafted with passion

Our Clients


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Design Center KONICA MINOLTA Inc
The innovative R&D collaboration with Sabotage helped us truly understand our customers and gave us an award winning family of products.
Petro Shimonishi, Global Business Team Leader Denon & Marantz Group
Sabotage's global customer-driven approach helped us not only identify the unmet needs of the consumer but also meet them with a very elegant design that was accepted worldwide.

Our People


Tom

Tom

Founder / Partner

Thomas Keen founded Sabotage in 2004 after gaining a truly global experience of the design industry. His English background , experience of Italian aesthetics, complex Japanese culture, Silicon Valley technology and finally a great love for sailing & diving have all contributed to making Sabotage Design a company that is not afraid to explore, challenge and evolve.

Nick

Nick

Creative Director

Nick Woodley has held key roles in consultancies such as Lovely&Co and Native Design and in-house design teams for the last 17 years. He has served as Lead Designer at Huawei and as a Design Manager at Motorola. He is known for an obsession for finding market differentiation and attention to design quality from the biggest idea to the smallest detail.

Fede

Fede

Senior Designer

Federica Medina trained in Italy and is an extremely experienced designer. Before joining Sabotage Fede spent 7 years in a senior role at a leading cosmetic packaging company where she created structural packaging designs for products such as makeup, skin care and fragrances for clients including Estee’ Lauder, L’Oreal, Coty, P&G, LVMH & Boots.

Vlad

Vlad

Director of UX

Vladimir Khokhlov has been designing and leading concept development & production for a wide variety of digital platforms for over 10 years for companies such as Sony, Nokia, Microsoft. He has created highly evolved and differentiated experiences across the entire ecosystem; from large screen home entertainment, to web services, and mobile OS platforms.

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